These direct mail pieces each required a great deal of production expertise to achieve the desired concept.

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These direct mail pieces had very complex folding/reveal aspects that needed to be overcome for printing.

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This started out as a logo update, but turned into a full fledged identity revamping. The Art Director and I began by giving the mark a little face lift. We then sent over a few ideas which sparked a great deal of interest and resulted in multiple photo shoots, new signage and vehicle graphics.

Hancock – brochure cover and spread 1

The concept called for custom signage to be placed throughout this hospital brochure. The effect was accomplished completely in Photoshop with shots we acquired on site.

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This concept required compositing a stock shot of the tan landscape with the road painter truck and the cardiogram line. Along the way, it was decided that a more lush environment would be more appropriate for the hospital’s location.

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The Art Director wanted the appearance of the “F shield” floating underwater while the Koi fish swam in and around it.

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This was an ad touting UV and plastic printing capabilities. The concept was to show liquid being poured into/onto a glass that was actually a sample printed on plastic.

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These three service line posters each needed a great deal of alteration to fit the concept.

1. Colonoscopy – required custom graphic and copy to be applied to road sign
2. Mammography – needed single bell to be duplicated and believably placed in close proximity to original
3. Sleep Center – had to fashion a snooze button to the center of this steering wheel

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Three direct mail pieces that each required a massive amount of alteration and element creation to meet the concept needs. After shooting the different switch mechanisms and LED bars, I needed to work them into existing imagery and build both “on” and “off” states.