- Hancock – brochure cover and spread 1
- Hancock – brochure spreads 2 and 3
The concept called for custom signage to be placed throughout this hospital brochure. The effect was accomplished completely in Photoshop with shots we acquired on site.
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- Hancock – Heart Heatlth outdoor
- Hancock – outdoor (before & after)
This concept required compositing a stock shot of the tan landscape with the road painter truck and the cardiogram line. Along the way, it was decided that a more lush environment would be more appropriate for the hospital’s location.
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- IMPD poster – before & after
- The challenge here was to combine into the final image people that were either not present, or in a non-flattering position all the while paying close attention to lighting and spatial relationships.
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- Firestone – PondGard ad
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- Firestone Specialty Products – Aquaculture ad – parts
The Art Director wanted the appearance of the “F shield” floating underwater while the Koi fish swam in and around it.
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- Jackson Press – UV printing ad
This was an ad touting UV and plastic printing capabilities. The concept was to show liquid being poured into/onto a glass that was actually a sample printed on plastic.
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- Monroe – Colonoscopy poster
- Monroe – Mammography poster
- Monroe – Sleep Center poster
These three service line posters each needed a great deal of alteration to fit the concept.
- Colonoscopy – required custom graphic and copy to be applied to road sign
- Mammography – needed single bell to be duplicated and believably placed in close proximity to original
- Sleep Center – had to fashion a snooze button to the center of this steering wheel
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- XIGRIS – lung direct mail
- XIGRIS – heart direct mail
- XIGRIS – kidney direct mail
Three direct mail pieces that each required a massive amount of alteration and element creation to meet the concept needs. After shooting the different switch mechanisms and LED bars, I needed to work them into existing imagery and build both “on” and “off” states.
